PORSCHE 911 GTS
ALL THAT MATTERS FEAT. ERROLSON HUGH
For our "All that matters" campaign for the 911 GTS models, we partnered with Hypebeast to create various story formats. Aim of this film starring Porsche-afficionado Errolson Hugh of ACRONYM was to introduce the Porsche brand to the Gen Y audience of Hypebeast users in a different way.
Errolson's conception of his label ACRONYM brought to the very forefront the relationship of form and functionality in fashion. While his main platform encompasses that of fashion, his philosophy is not without its own similarities amongst that of our client Porsche. And by the way, that red 911 GTS looks dashing in Berlin!
