MERCEDES-BENZ SLK "SPEED DATE" WEBSPECIAL
Aah, flashback to when web specials were the real deal in digital. A car-breakdown in the middle of the Californian desert leads the user to a spectacularly choreographed speed date with actress Ksenia Lauren in the new SLK. Our lavishly produced web experience presents the new SLK, embedded in the plot of an interactive road(ster) movie directed by Antony Hoffmann, where the user literally sits in the car and is able
to control the course of the encounter himself via personalised film sequences.
What starts in the web is seamlessly countinued on facebook:
The user can keep in touch with Ksenia on her fanpage and via several apps.
The shooting, held exclusively for the web campaign, was used to produce widespread bonus material, such as interactive YouTube clips, a viral movie, Pre Roll Ads, trailer, Making-of and the web special of course.
