PORSCHE E-PERFORMANCE "HIDE & SEEK"
Another industry first: the first moving 3D projection on a car.
And a super simple message: there's hybrid technology from motorsport inside every Panamera Turbo S E-Hybrid.
For the implementation, a powerful projector was mounted on a Russian arm, fixed on the roof of a Panamera Turbo S E-Hybrid and at the same time carried the camera.
To create a precise mapping, 3D models of the vehicles were created with Unreal Engine. The data was adapted by Visual Artists for the mapping, which could be precisely controlled and adjusted in real time while driving via joystick.
For making it happen, Porsche and we worked together with Black Pearl Film and director Norbert Vander. The technical and visual implementation of the projection was created by Stargate Studios.