UBER CAMPAIGN 2022
There are a million reasons to UBER.
The campaign we created to celebrate many of these comes as a high energy, feel-good celebration of the many reasons and opportunities that choosing Uber unlocks.
Supporting DDB Berlin, we created a media-agnostic campaign based on real data - without leaving the humor and all the quirky regional insights behind to make it work in all of Germany.
Sadly, we didn't win the account. But IMHO, this campaign still sticks out.