"CYBERCINGE" CAMPAIGN FEAT. VICE
Forget Cybercrime. Enjoy Cybercringe!
To reach a younger audience for Kaspersky, we partnered with VICE.
And created an entertaining video format with stories and videos based on REAL personal digital fails – to giggle at and to learn from for the sake of digital safety.
With short, shareable clips also distributed with articles on a campaign Microsite, via social ads
and via Kaspersky channels. With a simple message around a new word created by us:
don’t get Cybercringe®, use Kaspersky.
Illustrations by XAVIER LALANNE