MERCEDES-BENZ GLOBAL WEBSITE
The first automotive global website that became a real magazine:
Our objective was to transform Mercedes-Benz.com into an international
hub for everything that was within the brand’s remit to talk about.
The re-launch included consolidating the entire digital Mercedes-Benz
universe. Platforms like Mercedes-Benz.tv, Mercedes-Benz Reporter and
Mercedes Magazine online were all fully integrated.
We not only created a website, we even built an editorial team from scratch, creating high-end brand content every day. Our custom content management system was built to integrate other agencies providing content as well as stakeholders on Mercedes-Benz side in the workflow and approval process.
Credits
CD: Jörg Waldschütz, Christoph Tratberger, Mario Jilka
ACD: Jin Jeon
AD: Mohshiour Hossain
Design: Kathleen Sterzel, Vatsala Murthy
Agency: Scholz & Volkmer
Production: Zeigewas, fischerAppelt, Scholz & Volkmer