PORSCHE PANAMERA WORLDWIDE LAUNCH CAMPAIGN
The best stories are written in life - as much for the Porsche brand as for the protagonists of the worldwide Panamera launch campaign. Across all media, the campaign tells stories about the courage to think and to act, about failure and revival, about risk and triumph - from the point of view of the Porsche brand as well as from the perspective of the target group and their role models.
We created a film package consisting of a launch movie, TV commercial, feature films, design clips and driving footage, special print ads, literature and experiential concepts.