MERCEDES-BENZ A-CLASS LAUNCH
A-Class "First Impression" Case Film
"First Impression": A unique digital and live experience for the worldwide launch of the A-Class, live from Geneva.
Users at home were able to view the new A-Class from different perspectives by interactive means and were asked to share their first impressions with friends and visitors at the motor show.
User comments were posted directly on an LED screen at the exhibition stand and on the web platform.
Up to five cameras broadcasted live images of the new A-Class non-stop for our website users. On tablet PCs, motor show visitors blocking the view of the A-Class could simply be "wiped away" via a so-called “private mode” function. Plus, our "A Guides", presenters at the booth, offered individual close-ups of the new A Class's for users at home.
Credits
CD: Jörg Waldschütz, Christoph Tratberger
AD: Arne Stach, Mario Jilka
Design: Anastasia Lyutikova, Alexander Livigni
Project Management: Kris Rauch
Agency: Scholz & Volkmer